Business PointSaaS Growth & Exit Advisory
David Francis, founder of Business Point, standing against a cobalt blue wall

SaaS founders who have a great exit did not get lucky.

They prepared early and had the right people in their corner.

Business Point works with B2B SaaS founders 12 to 24 months before exit. We diagnose what drives and drags the value of your business, deliver the projects that lift it, and when the time is right, connect you with serious, qualified buyers and manage the transaction through to completion.

Most SaaS founders know their revenue. Few know what a buyer sees when they look under the hood.

You're not sure what your business is worth.

You know there's value in what you've built, and you know a buyer's view of that value may look very different from yours.

It's not time to sell yet, but you want a path to exit.

You want options, and the ability to engage on your terms. The time to start preparing is well before an offer comes in.

Your business depends too much on you.

The product works. Customers are happy. But too many decisions, relationships, and systems run through you. Buyers discount a business that only works with its founder in the middle of it.

Your business is optimised for monthly profit, but not for equity value.

A well-run SaaS business and an exit-ready one are not the same thing.

Four steps from exit ready to sold. Three engagements, each scoped and priced on its own.

Most advisors do one or two of these steps. We do all four, end to end.

  1. Diagnose
    The Value AuditFour weeks, fixed fee

    We assess your business across the same framework a buyer runs in due diligence, before they get there. You leave with a scored assessment, a prioritised action plan, and clarity on what a buyer will find.

    About the Value Audit
  2. Build
    The Value Creation Sprint90 days, fixed fee

    Built on your Audit findings. We work inside the business with you across two tracks: quick wins executed within 90 days, and a scoped plan for every longer-lead project that will move your multiple.

    About the Value Creation Sprint
  3. Connect and Close
    The Value Realisation PartnershipSuccess fee

    When you're ready, we introduce you to our network of PE buyers and strategic acquirers. Then we stay in the room, managing due diligence and the transaction through to completion.

    About the Value Realisation Partnership

See the Exit Ready Framework

Why Business Point

Proven in the big moments.

We've led SaaS businesses through scale-ups, leadership transformations, capital raises, acquisitions, and high-value exits. We know what it takes to get it done.

We build alongside you.

We work with you and your team to implement change, month by month, until the numbers reflect what the business is worth.

We bring the buyers and stay in the room.

We bring warm relationships with serious, qualified PE buyers and acquirers. Then we are in your corner, managing due diligence and the transaction through to completion.

David Francis, Founder & Managing Director

What our clients say

Working with Dave has been fantastic and resulted in a fantastic exit for me. From implementing changes in the business, to identifying potential buyers and representing me in the sales process, Dave was a pleasure to work with and I am extremely pleased with the ultimate result. I cannot recommend him highly enough to other SaaS Founders.

Founder & CEO, SaaS business

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Want to know what a buyer would see if they looked at your business today?

The Exit Readiness Scorecard runs your business through the same framework we use in every Value Audit.

28 questions. 15 minutes. Free.

Take the scorecard

Prefer to talk first? Book a 30-minute conversation with David Francis.

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