Business PointSaaS Growth & Exit Advisory

Our story

Our founder's story

David Francis, seated, smiling at the camera

Across my career, I've led teams through just about every phase of growth, and sat in every chair when it comes to business acquisitions.

I've been the acquirer. I've been the acquired. And I've advised both sides of the table in SaaS business sales. I've seen deals that smashed their value-creation targets, and others that fell flat. That contrast taught me exactly what makes a transaction successful for everyone involved.

Today, I work with SaaS founders to get their businesses Exit Ready, even if they have no immediate plans to sell. The ideal time to start is 12 to 24 months before you think you'll exit. Enough time to make the strategic and operational changes that directly lift your valuation.

My focus goes well beyond the transaction. I help founders design and implement strategies that grow revenue, improve margins, and build enterprise value long before any deal takes place. And when the time comes, I guide clients through every phase: from identifying aligned buyers or sellers, to building a credible Investment Case, to managing due diligence and closing the deal.

The day a deal completes is worth celebrating, and the value-creation journey continues after it. The cultural and operational integration that follows will determine whether the full value is realised. This is the most overlooked phase in my experience, and can also be the most fun.

I founded Business Point to help SaaS founders scale, create lasting value, and connect with the right institutional investors when the time is right.

Earlier in my corporate life, I led outstanding leadership teams in both publicly listed and PE-backed SaaS businesses. As a qualified coach, I've worked directly with over 100 CEOs, founders, and business leaders. Coaching, to me, is the most powerful way to develop leadership, and I draw enormous energy from those engagements.

I love what I do at Business Point because it lets me deliver measurable value to clients while constantly learning from them.

If you're a SaaS founder or leader who wants to grow and get Exit Ready, I'd love to talk about how we can help.

David FrancisFounder & Managing Director, Business Point

Experience

Both sides of the table

Acquirer, acquired, and advisor in SaaS transactions

100+ CEOs coached

Qualified coach working directly with founders and business leaders

Listed and PE-backed

Leadership roles across publicly listed and PE-backed SaaS businesses

David Francis speaking on a panel on the main stage at Accountex Australia 2023, shown on the big screen above the stage
On stage at Accountex Australia, 2023
David Francis on a four-person panel at the Access Ignite Senior Leadership Conference
On a panel at the Access Ignite Senior Leadership Conference
Institute of Advisors, established 2009Institute of Advisors

Away from the desk

David Francis seated in a bookshop, surrounded by floor-to-ceiling shelves
In the bookshop
David Francis in racing leathers leaning on a sports motorbike in a pit garage
Track day
David Francis in boxing gloves and headguard in the corner of a ring
In the ring

What Business Point does

  • Exit readiness advisory
  • Valuation gap analysis
  • Value creation strategy
  • Buyer introductions
  • Transaction management
  • Post-deal integration

Want to grow and get exit ready?

Book a 30-minute conversation with David Francis.

Schedule a call with David